There is a great article on fashion psfk about the “online t-shirt revolution”.

I found out about this from a really nice post about Hiphipuk over at Exicting Commerce. The fashion psfk article will be in several parts, meeting some of the big web 2.0 T companies, which should be really interesting.

This week its Australians “People Like Us“. This was an excellent interview skipping the general background and getting stuck into what it is that makes People Like Us different and their take on this exciting industry. One of the things that attracts me most about the t-shirt industry is that its a great test bed for e-commerce in general. T-shirts are cheap to make, distribute and a t-shirt company needs little capital to startup. I think that this means the t-shirt industry is able to be more innovative than other ecommerce areas, the more successful models crossing over to into different industries. Judging by the recent flurry of serious journalism focusing on the t-shirt industry people are starting to take notice. You can find another fascinating article about the underground t-shirts brands by Rob Walker here (you will need to register for NY Times to get access, but its worth it)