You have to love them. Google buying Threadless now

Link: http://www.chriskalani.com/archive/will-google-buy-threadless

Video: http://www.youtube.com/watch?v=mPiweLNoUXI

Stuff I’m digging at the moment…..

I think the thing I was most surprised about when I joined Spreadshirt and worked a day in production (all employee’s work in production from time to time to see the other side of the process), is just how detailed, complicated and well…human the process is. I sort of naively assumed there was a big T shaped machine and you pressed a big green button and a tshirt popped out, if it gets jammed to press a red button and an umpa lumper would come and fix it.

To show the real process a little more we made this video. The amount of skilled human labour involved is really impressive and we just couldn’t get it all in.

I’ve never made a video before, infact I’m one of the few people I know who never loses huge portions of their day watching online video’s. For that reason I will a little unsure about taking on this project, luckily the people that helped us had. That left my role as standing around eating and attempting to look important, while the people with actual talent handled the filming part. It turned out to be a lot of fun, which was nice.

So its been 5 months (time really flies huh?) since my first 7 reasons Threadless post which prompted a fair bit of discussion on the burdens of popularity. I thought now was as good a time as any to review whats happened since that post and revisit my original arguments. Below are the alexa and google trend data. I dont think these are worth anymore than one minute of your time, that’s my faith in their reliability but i’ll put them here and you can draw your own conclusions:

So its been a few months since I checked in with my old mucker Miles at Innertee. I’m a fan of their platform and approach. I chatted with Miles about how things have developed, how scale-able the model is and whats suprised him since the launch.

Pretty much my favourite tshirt line just added 10 new shirts for its season 5. I really can’t get enough of Fullbleeds concept style, if i’m lukewarm on their printing. Check out some of these: