About HipHipUK

This is now my personal blog, so I’ll talk about whatever I’m interested in day by day. Which is likely to include some entrepreneurial stuff, lots of Internet commentary, Virtual Communities and Crowdsourcing, which are two favourite topics of mine. Also some off-topic shenanigans - banter, attempts at humour.

The focus of this blog has changed a few times. Originally it focused on the t-shirt industry, which I think is one of most interesting e-commerce areas, incorporating elements of mass production, mass customization, virtual communities, co-creation, crowdsourcing and just about any other buzz word you want to throw at it. Once a product becomes commoditised the value transfers to finding innovative ways of delivering that creation and consumption experience. There is no shortage of interesting concepts emerging in this area.

About Me

This blog is run by Adam Fletcher. I am a 24 year old Internet Junkie. Since Oct ‘06 I’ve lived in Leipzig, Germany and now consider myself German with just a little sprinkle of Englishness still remaining. Since then I backpacked for a while round China, Vietnam, Laos, Cambodia and Thailand and then on a whim in April ‘08 moved to New Zealand which is where I live now, in the beautiful city of Auckland.

You can find out more about me, and see my other sites over at fletchycorp.

Or my flickr is regularly updated.

My dissertation studied Threadless and the role of Virtual Communities in supporting innovative product development. It was titled “Do consumers want to design unique products on the Internet - a study of the Virtual Community of Threadless.com and their attitudes to Mass Production, Mass Customisation and Collaborative Co-creation”. You can find a copy of it on the research page

Contact

Please do. Praise, ridicule and suggestions are all welcome.